10 QUESTIONS TO ASK WHEN HIRING AN SEO CONSULTANT
Planning and carrying out SEO initiatives to improve a website’s search engine ranking is the responsibility of an SEO strategist. A company’s sales should eventually rise as a result of all of this.
Running a business, especially one that is successful, is not easy. It necessitates perseverance, an understanding of your target audience, strong leadership, and a highly cooperative team comprised of individuals with expertise in a variety of service areas (such as marketing, human resources, business development, finance, design, account management, etc.).
One service that every business should start using in 2022 is local SEO services. If you are currently lacking in digital marketing skills, you are not the only one. In order to concentrate on expanding other aspects of their operations, many businesses outsource SEO work.
Hiring an excellent SEO strategist can help your business grow because organic search is frequently the primary source of traffic for many websites. On the other hand, a bad hire can cause a lot of damage that may take a long time to fix. Ask your candidates the following ten questions to help you make the best hiring decision:
How will you adapt the strategy to our business’s requirements?
Your SEO partner should be able to suggest ways in which your business could benefit from a customized strategy that takes into account its goals, industry, and business model because SEO is not a one-size-fits-all approach. SEO for a small business that wants to attract customers from a dozen different zip codes requires a completely different approach than SEO for a large business that has customers all over the world.
Having the ability to communicate in your industry’s language is advantageous but not required. It is more important for the SEO company to be able to explain how they would modify the basic strategy to specifically address your field. Ensure that the company is able to identify specific areas in which the overall strategy will change.
Can you provide some real-world examples of clients you’ve assisted with SEO?
The proof is in the eating, right? Before jumping into a partnership, make sure an SEO company is reputable and has previous successful campaigns for clients. Numerous seasoned businesses will be able to provide case studies of their work, detailing the client’s strategies and the reasons behind them, as well as the final results. After reading this information, hiring an SEO specialist will be easier for you going forward.
How does your SEO team go about researching keywords?
How does your team research keywords? Another important question to ask an SEO company is this one. The response will be a wonderful reflection of the company’s priorities, efficiency, and organization, as this procedure is crucial to SEO.
You will be able to learn more about the tools the company uses to create keyword lists, how they arrange them, and how the review process works if you ask this question in greater detail. An efficient SEO professional should apply tried-and-true methods to each stage of the process.
How many people will our SEO team have?
Customers want to believe that their SEO company prioritizes their needs. Knowing each other’s roles and getting to know one another before starting a working relationship can help you and your team feel more at ease moving forward. A face to go with a name is one particular touch that an SEO company may provide.
How will we reach you?
In contrast to other services, SEO typically only requires a few calls per month from your SEO provider.
However, if something goes wrong or you need to talk about something important, you need to be able to get in touch with them right away.
Share your contact information with them by discovering their preferred methods of communication (they ought to inquire at some point anyway). Additionally, learn their emergency contact information (in the event of a site outage or a significant drop in search traffic).
How do you plan to improve SEO and rankings?
Naturally, each client has distinct requirements. Make sure the SEO company doesn’t just answer this question in general. If they are a competent company, they should have done their research on your company and the industry to be able to provide precise KPIs (key performance indicators) to evaluate the effectiveness of your campaign.
How do you assess your SEO campaign’s success?
If you want to know how well your SEO campaign is working, you need to keep precise records of the amount of traffic to your website and where it comes from. Consultants should be familiar with using the SEO tool Google Analytics in order to keep track of a variety of things, including changes in your site’s position in search engine results, the number of links from other websites that direct traffic to yours, the kinds of keywords people use to find your site, and more.
Ask them how often they plan to provide you with these important analytics and how they plan to use the SEO audit’s findings to gradually increase traffic and search engine rankings for your website.
Are members of your team certified in SEO?
As a means of demonstrating their dedication to the development of SEO strategies, many businesses encourage team members to obtain SEO certifications. This simply indicates that an SEO specialist has completed a course in SEO, learned how to use various strategies, and maximized client exposure. One more advantage of demonstrating your dedication to your client-agency relationship is the certification of the SEO agency’s team members.
Hire a SEO specialist!
At DigiCodz, our clients’ digital marketing requirements are given top priority. Our most important asset is our group of talented, diverse, dedicated individuals who collaborate for your success.