Modern businesses must use buyer journey maps to understand their customers better. The more you know and understand about your prospects and clients, the better you will be able to serve them during the purchasing process. A buyer journey map visually represents your site’s visitor’s steps to becoming your customer and buying your product.
Buyer journey maps are critical for your business if you want to maximize your sales and gain more loyal customers. Buyer journey maps help you understand your audience about their actions that impact whether they buy your product or not. This article will discuss the 6 ways to create an effective buyer journey map. So, let’s dive in!
How to Create Buyer Journey Maps?
A buyer journey map is used to understand customers’ perspectives, thoughts, and actions when they interact with your brand and buy your product. It is an excellent approach to mapping numerous experiences and helps you understand how to engage and increase buyers from prospects to customers.
When prospects become your customers and make a purchase, they come from a long road. Mapping the prospect’s journey will help you understand the different routes your audience took, their interactions with different touch points, and much more. To create an effective buyer journey map, you can use the following 6 ways to increase customer loyalty and engagement.
1. The Easy-to-Convince Buyer
The easy-to-convince buyer journey map is used for loyal customers, impulsive buyers, and single decision-makers. This mapping focuses on the customers and audience who are easy to convince with simple trigger points. You can identify these three categories of audiences by conducting past sales research on your brand.
In this model, first, you need to inspire your audience with some trigger points. These trigger points may be some deals on your products or an inspiring quote to hit the customer psychology. This is an iterative process and a complicated one. Customer journey mapping London offers services for building reliable buyer journey maps, which increase your sales and growth.
2. The Linear Model
The linear model provides a linear representation of managed and unmanaged touchpoints through which customers interact with your brand. The linear model is based on 5 stages, each with managed and unmanaged touchpoints. The 5 stages also represent the customer’s journey with their names: awareness, consideration, purchase, service, and loyalty.
The managed touchpoints are those that your brand manages, such as Radio, TV, online Ads, Digital Billboards, Store, Website, and Email. Unmanaged touchpoints are the word of mouth, blogs, third-party sites, and viral emails. This model separates digital and physical assets and touchpoints; such customers get awareness from TV (Digital) and word of mouth (Physical).
3. The Non-Linear Model
The linear model will be ideal if you are just starting your business because it is a simple and effective model to enhance customer experience. However, if you want to create a B2B buyers’ journey, then a non-linear model will be the best option. The non-linear model visually represents all the stakeholders, all groups, and customers interacting with each other.
The non-linear model is based on four stages: problem identification, solution exploration, requirements building, and supplier selection. You need to conduct extensive research to identify the problems, approve the budget to solve the problem, and select suppliers according to needs. This is an ideal approach to increase your thinking and build this model for the B2B buying journey.
4. The Plain Ol’ Chart
The plain chart journey map is a comprehensive method that includes key stakeholders, buyer needs, impactful content, and top outlets for each stage of the customer journey map. The stages of the plain Ol’ chart are awareness, consideration, buy, use, ask and engage.
Each stage requires you to put information about stakeholders and buyer needs and map accordingly to make decisions. For buyer needs, you must put “What is the product?” and “why does it matter?”
5. Just the Basics
This circular model represents the basic actions and touchpoints of the customer journey. The circular model is mainly based on 6 factors where the customer interacts and wants improvements. The 6 factors are shop, buy, get, use, pay and renew. The shop or online store is a touchpoint where customers interact and buy products from your brand.
When they receive a product, how they think should matter to you the most. Does your customer pay you securely? The pay stage is about enhancing your customer experience; they should feel safe while paying you. Once the product gets old or has some issues, give your customers some suggestions.
6. The Emotional Map
The emotional map represents customers’ thoughts, perspectives, and emotions at each stage of the buyer’s journey mapping. To increase your sales and customer engagement, you need to be proactive. The emotional map allows you to be proactive and prepare you for all the emotional questions of the customer.
From signing up at your website to making a purchase, your customer asks many questions about the product and goes through many touchpoints. You need to ensure your every touchpoint supports your customers so they can become your buyer. Do you want to develop a buyer journey map? Then contact customer journey mapping experts and get it today!
Develop a Buyer Journey Map Today!
Whatever model you want to develop for your business, it’s important to understand your’s business goals and customer needs and behaviors. For instance, a non-linear model, a plain chart, maps the B2B buying journey, whereas linear, emotional, and easy-to-convince maps the buyer’s journey to buy your product.
If you need help developing any of the models mentioned above, get in touch with customer journey mapping London, provide your details, and get buyers’ journey models today!
